Sent to you by donellfactory via Google Reader:
This sounds interesting, but something about the name "Bounce" sounds a little coonish if you ask us.
The new Atlanta-based TV network Bounce, targeting African-Americans and set to launch this fall, is taking advantage of the digital spectrum broadcast networks have been using since 2009.
The company is majority owned and operated by African-Americans, with Martin Luther King III and former U.N. ambassador and Atlanta Mayor Andrew Young part of the initial ownership team. Bounce will most directly compete against Lanham, Md.-based Radio One, which operates TV One; and New York-based Viacom, which owns BET and Centric.
Bounce has no distribution agreements yet. Executives will spend the next few months getting digital space from TV station groups across the country, preferably in markets with sizable black populations including Chicago, New York and Atlanta.
As far as the type of programming that Bounce will air:
Bounce at first will focus on old movies, including Spike Lee classics such as "Do the Right Thing" and "Mo' Better Blues," Will Smith's "Ali," John Singleton's "Boyz 'n the Hood" and Denzel Washington vehicles "Glory," "Philadelphia" and "The Hurricane."
The network will air sports events through Urban Sports Entertainment Group for football and basketball games from the Central Intercollegiate Athletic Association.
Bounce's founders also include former Turner Broadcasting executives Ryan Glover and Jonathan Katz and creators of Rainforest Films ("Stomp the Yard," "Takers") Rob Hardy and Will Packer. The network will use the production and operational resources of Atlanta-based CSE, a sports, entertainment and TV production agency.
Despite the suspect name, we look forward to seeing what this new network has to offer us. Hopefully they will fair much better than Oprah's…*side-eye*
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