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Producer Swizz Beatz highlights his role in the Aston Martin made film "True Power" on his site SwizzWorld. The concept toys with the notion of codes, mystery and intrigue in true James Bond-ian style. Of course, there are a lot of suave driving scenes, flaunting the appeal of the Rapide roaring through Lisbon streets and lush, tree-lined coastal stretches of highway. The cryptic story is revealed by the cast— the Brain, the Driver, the Fighter and the Man. Will the code of 2024 be cracked? You decide. It's a clever way to advertise the appeal of Aston Martin.
Here's the six-minute short film:
The making of the film is here:
Swizz Beatz is an accomplished producer who signed with Everest Entertainment Atlantic/Warner last summer. He is on the faculty of NYU Tisch School of the Arts as a Producer-In-Residence according to MTV.
Swizz Beatz, whose real name is Kasseem Dean, is the first to assume the post and was featured in New York Magazine. He recently introduced a signature sneaker with Reebok.
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